Get better at the coaching part.
Short, evidence-based tips on the conversations that change behaviour. Each one comes with words to say in session and something to try today.
Help clients find their 'why' before the 'what'
Connecting a behaviour goal to a deeper personal value gives it staying power that surface-level goals — lose weight, get fit — never have.
Celebrate non-scale wins to build intrinsic motivation
Acknowledging progress beyond numbers — energy, mood, consistency, confidence — builds the intrinsic motivation that sustains long-term behaviour change.
Use scaling questions to make motivation visible
Asking clients to rate their readiness or confidence on a 0–10 scale turns abstract motivation into something tangible — and opens a conversation about exactly what would move the needle.
Offer choices to support client autonomy
When clients pick between options instead of receiving a single recommendation, they commit more deeply and follow through more reliably — because the plan is theirs.
See the days you're missing.
We're starting with a small group of personal trainers who'll shape Sticky Coach before launch.
- Founder pricing, locked for as long as you stay
- A place in the small first group
- A direct line to Paul. What you ask for shapes what ships.
Run a studio or gym? Email Paul